Garamond Type Specimen Poster

In this advanced typography studio, students explore contemporary applications of letterform. Coursework addresses type and image and their role in creating meaning, as well as the role of style in establishing cultural relevance. Students are introduced to readability, legibility, color and appropriate application in both traditional and new media. Construct a type specimen sheet for your assigned typeface. Type specimen sheets come in a variety of formats including posters, booklets, and videos. Therefore, you are not limited to any one medium, but the medium should complement the typeface selected. Use the logotype that you designed for Part 1 as the sheet title. The type specimen must: exhibit the typeface in the context of use or appropriate application communicate the formal qualities of the type inspire your market as to the typeface’s potential and formal qualities. Your market, in this case, is the design community. This allows you complete freedom in your creation.