Objective: Invent an exciting new cable TV network that fills a void in the current mix of cable network offerings. Create the new brand identity for the cable TV network.
Develop the name, design the logo, formulate the brand positioning, and establish the personality of the network. Develop brand identity, visual style, and copy attitude will have to connect with target audience.
Deliver an advertising campaign/storyboard with a television overlay to launch the new identity and bring it to life.
