Package Design + BRANDING
Design Narrative :: Academic Project for Savannah College of Art & Design (SCAD) Artisan Olive Oil My goal through my design is to tell a story with an origin. My language has developed with visual components to solve problems. Through a healthy product with several benefits, a product has been created where old meets new. Taking tradition into a newly discovered foody culture … a culture rich with cultural aesthetics and appreciation for good design, Artisan Olive Oil is being produced in small batches targeted to the tourism foodie/hipster genre in the Napa Valley. Each bottle is encompassed in branded packaging revealing captivating fine artwork which look decadent on not only a store shelf but also on your pantry shelf. Each bottle symbolizes exclusive mastery of design and art with impeccable quality. Art provided by John Krempel